We are all too aware of how the mainstream media portrays young people of African and Caribbean decent. Images of drug dealers, entertainers or single mothers are frequently shown or alluded to. PARC’s recent workshop sort to challenge the negative imagery, with a focus on positive racial identity. The introduction posed the question “What a positive racial identity is?” The majority of parents agreed that it encompassed confidence, high self-esteem and an understanding of who we are as a people. The presentation addressed the issues around the materials taught for Black History Month. Parents felt that there is too much emphasis on slavery and that it is taught in a Eurocentric manner. It was also noted that the children’s views are formed very early in life. These views, if negative should be replaced with more positive views and images of black people. In order to reinforce a positive identity, it was agreed that children should be taught their history at home and parents should have conversations about how black people and Africa are shown on TV.